Great question! The Automatic Client Engine™ is a fully automated marketing and sales system designed to fix the three biggest profit killers in your business: bad leads, poor lead management, and messy sales operations. The result? You could attract better clients, close more deals, and watch your net profits soar.

Let’s set realistic expectations here: our system is built for speed. We’ll have everything up and running in just 7 days, so you can start generating leads immediately. You'll likely be seeing high-quality leads and booked appointments within the first 21 - 30 days. Some may have results even faster. As far as sales go, that depends on your sales cycle. However our sales operations framework should help shorten your current time from "lead to sale" through more efficient operations and maximized touch points and conversions.

This is the wrong question—let’s focus on the right one.

How many leads do you actually need to hit your goals? That’s the magic here. With ClientLab, YOU are in control.

Let’s reverse-engineer it:

Let’s say you want to close two premium remodels per month.

If your sales team converts at 20%, you’ll need 10 qualified sales appointments to reach that goal.

But let's say you’re being highly selective and only move forward with 60–70% of those qualified appointments, you’ll need around 15–17 pre-qualified leads booked into calls each month.

Now let’s assume just 20% of the leads entering your pipeline actually qualify to be booked into sales calls, you’ll need approximately 75–85 total leads entering your pipeline each month to be on target to hit your goal.

How Do Ads Deliver Those Leads? Let’s reverse-engineer it on the ad side.

To understand how ads work, let’s cover some basics.

Impressions: This is how many times your ad is shown in people’s feeds.

CPM (Cost per Thousand Impressions): You are charged based on every 1,000 impressions.

CPM costs typically range from $20–40, depending on factors like your audience and ad quality.

CTR (Click-Through Rate): This measures how many people click on your ad.

A good CTR ranges between 1–2%

Conversion Rate: This is the percentage of the people that clicked on your ad who then go on to submit their information and become a lead.

Anywhere from 10%-20% is common, although you can get higher. Let's settle on 15% conversion rate from clicks to leads, and crunch some numbers.

ROAS (Return On Ad Spend) : The return on your investment into paid ads. Your ROI.

Let’s look at two examples: one with lower performance and one with higher performance.

Example 1: Lower Performance

Let’s assume a higher CPM of $40 and a lower CTR of 1%.

With $40, you’ll get 1,000 impressions. 1% CTR equals 10 clicks

At a 15% conversion rate, that’s 1.5 leads per $40 spent.

This adds up to $26.67 per lead

Example 2: Higher Performance

Now, let’s assume a lower CPM of $20 and a higher CTR of 2%.

With $20, you’ll get 1,000 impressions, generating 20 clicks.

At a 15% conversion rate, that’s 3 leads for $20

This adds up to $6.67 per lead.

The cost per lead is between $6.67 - $26.67 per lead.

Final Calculations:

To get 2 premium remodel clients per month, we worked out we might need 75 - 85 leads per month.

Higher performance example: At $6.67 per lead, that comes to between $500.25 - $566.95 per month.

Which is between $16.68 - $18.90 per day in ad spend

Lower performance example: At $26.67 per lead, that comes to between $2000.25 - $2266.95 per month

Which is between $66.68 - $75.57 per day in ad spend

Just for fun, let's finish this example.

I do not know how much you charge for a premium remodel, and I do not know your margins.

So let's do one example at $25K for the remodel, with a low 25% margin. In this example, you'd make $6250. Multiply that by 2, for two remodels, and the profit is $12,500

If $2000 was spent on ads that month to get the $12,500 profit from 2 jobs:

ROAS = 6.25 (Or 625% return on your investment.)

If $1200 was spent on ads ($40 a day) to get the 2 jobs:

ROAS = 10.42 (Or 1042% return on your investment.)

For this remodeler, the question becomes, how much are they willing to spend to make $12,500?

I'm sure you'll agree, there's not many places you can make between 6 to 10 times return on your money. Welcome to the world of paid ads.

Let's do another example if the average remodel price was $65K, and the remodeler had a better margin of 35%. In this example, you would make $22,750 per job. Multiplied by 2 jobs, for a profit of $45,500.

If $2000 was spent on ads that month to get the $45,500 profit from 2 jobs:

ROAS = 22.75 (Or 2275% return on your investment.)

If $1200 was spent on ads ($40 a day) to get the 2 jobs:

ROAS = 37.92 (Or 3792% return on your investment.)

In this example, how much would you be willing to pay in ad spend per month to get over $45K in profit?

I hope something just clicked in your mind.

This is how paid ads work.

It's all a numbers game, and you can reverse engineer it to work out what your budget needs to be, based upon your goals.

We recommend starting at $40 per day minimum, to aim for 1 - 2 premium clients extra per month.

Listen, if you can send a text message or click a mouse, you can use this system. We handle all the heavy lifting: setting everything up, connecting the dots, and giving you the easiest tools to dominate your market. And if you hit a snag? Our team is here to support you 24/7—no excuses, no drama.

Ever feel like you’re stuck chasing bottom-of-the-barrel leads from predatory sellers? The Automatic Client Engine™ flips the script. Our LeadFlow™ system delivers exclusive, premium leads directly to you. No more sharing with competitors, no more competing on price. It’s like having a private VIP pipeline of homeowners who are ready to remodel and can afford your services. The strategy is simple. You own your lead flow, and via ads, you can consistently feed new leads into it, so you are never stuck in a situation where you're forced to accept work with a customer that gives off bad vibes. You know what I'm talking about. The ones that your gut warned you about, but you went with them anyway. Then regretted it. When you have a healthy pipeline running, you are able to pick and choose more freely. Let the lowballing "change-order" hacks deal with the cheap clients.

Let me make this as simple as possible: if you follow the system, complete the steps, and don’t recoup your investment in 12 months, we’ll refund the difference. Why am I so confident? Because we’ve designed this to work. The only way you lose is if you don’t participate. See the Terms & Conditions for the details. While you're not tied into any 12 month contracts and can cancel your membership at any time, the revenue warranty is only available after 12 months of membership.

Here’s the deal: we don’t just hand you the keys to the car, we build it, test drive it, and park it in your driveway, ready to go. We set up LeadFlow™, ConvertFlow™, and SalesFlow™ for you. We configure the CRM, ad campaigns, and automations. We walk you and your team through how to use it so you’re 100% ready to roll. It’s all done in 7 days or less (from the moment you complete the onboarding steps, which are 5 super short forms where we need the answers to all the questions, so we can then start the technical setup.). As soon as we complete the technical setup, you'll get a calendar link to book your launch call. All you need to do is show up and drive.

Not at all. In fact, you’ll probably realize your current sales team has been working at half speed. SalesFlow™ reduces admin tasks to 10 seconds per call. Your team will be spending their time closing deals instead of wasting it on tedious follow-ups or admin. (Or making excuses about why they did not fill in the spreadsheets or whatever other call recording system you currently struggle to get them to use.) Sales people hate being distracted from making money. That's why they WILL adopt and use this system. Because it's literally SO easy and helps them close deals. This system makes sales reps more productive, not redundant. Be warned though. You're going to soon be made acutely aware of who the weak links are in your sales team. They won't be able to coast along and hide any longer, wasting your money and leads. Because you'll have the data. Also, nothing gets sales people revved up more than a healthy ranking pecking order, based upon the numbers. Nobody wants to be last. Nobody wants to be the worst closer. Pit them against each other with a prize on the line, and see who steps up to dominate and help drive you to the next level.

If you’re accepted into the program and have the infrastructure to handle it, we aim for the system to add 1–2 extra premium remodel jobs per month, potentially worth $25,000 to $200,000 depending on your project size. Of course, we have no way of knowing what results you will or will not get, because we do not know your team, their skills, your abilities and a million other things that affect results. What we can say is, even if you don't get any new clients from the system, the streamlined operations alone could pay for the system over the next year. At the minimum, if you follow the guidelines in the revenue warranty, we would be absolutely flabbergasted if you didn't at least cover your investment here, and get a nice tax deduction while you're at it. Of course, we are aiming far higher. The right person with the right company, who comes in and grabs the bull by the horns could potentially double their net profits in the next year. Will you? I have no idea. That's the honest truth. But we'll do our best to help you succeed, that's for sure.

No long term contracts. No handcuffs. You can cancel anytime. That said, we recommend at LEAST entering with a 16-week personal commitment to see the system hit its stride. But it's not forced. Ultimately, we don't want people in our service who don't want to be here. We read the forums and see how many of the big names in the "shared leads" space (I call it a racket) operate. With us, if you don’t love it, you’re free to walk away. However, if you're thinking short term, and can't see yourself being here in 12 months, and 24 months and beyond, please don't waste your time. Marketing is not magic. It's a numbers game. The numbers fluctuate over time. In the beginning, the Facebook/Instagram algorithms take a few weeks and a few hundred dollars minimum to find their groove. To answer directly. There is zero long term contract. But don't get into this if you're not thinking about where you're business will be growing to over the next 12, 24, 48 months and beyond. Definitely don't bother signing up if you are looking for a short term fix and think you'll try it out for a month or two and expect miracles. That's not how marketing works. And yes, there is an agreement to sign before we start the onboarding process. This agreement spells everything out for you and it ensures both sides understand their responsibilities and commitments. The agreement to join does include an NDA (non-disclosure agreement) to protect our proprietary marketing and automation systems. We invested over 26 months developing and testing the system from the ground up. We chose to build our system on top of the GoHighLevel platform. If you do not know what this is, think of it as being like what the Wordpress platform is to websites, except for marketing automation tools that allow you to build highly complex and powerful systems on top of. This means the technology that ClientLab is built upon has a literal army of developers working 24/7 to ensure the platform works properly. However, let me be clear. If you know what GoHighLevel is, don't think you're getting access to a standard GHL sub-account, with hundreds of options and features, trying to decode how to use it on your own. Because you're not. Instead, you are getting access to a system that has been designed to be effective with as LITTLE human interaction required on your end as possible. I know you're busy and don't want to spend 2 or 3 years trying to learn and master a highly complex set of tools. You have your business to run. That's why you're here, ready to sign up and take a massive shortcut by letting us install our system in your business and show you what buttons to press. From your perspective, if someone parked a Ferrari in your driveway, gave you the keys and showed you how to start the vehicle, you don't need to know how they built the V12 engine, to jump in and unleash the power via your right foot.

You’re never left hanging. Here’s what we provide: 24/7 live chat support directly in the ClientLab system. The team will do whatever it takes to help you, even if it means hopping on a quick video chat to share screens and help you. You can also email us. There will be live training sessions to improve your results. We'll continually add new training and send it to you, if we feel it will help you. We'll even invite you to regular private 1-1 checkins, to go over things with you. Especially if you're one of the early adopter founding members. We want you to get incredible results so you will leave us incredible testimonials. Our success is your success. We’re in your corner, every step of the way.

Imagine never wasting time with tire-kickers again. SmartCloser™ AI instantly engages every lead via text, learns about their budget and project details, and eliminates time-wasters. Only serious, ready-to-buy leads make it to your sales team. It’s like having a digital bodyguard for your sales pipeline. During your onboarding, you will advise us of your minimum budget requirements, and the AI will reference this as part of the qualification process. Also, the text-based conversations will happen either via SMS, Facebook or Instagram messenger, Google business chat. Whatever method the lead used to establish contact, the AI works on all of them. You can see all the chats the AI has with your leads. They are saved in the lead's profile inside the ClientLab CRM. After a lead has passed the qualification checks, the AI will offer And the AI will also create a summary of the conversation, which will automatically be applied to the IntelEmail™ that gets sent to the sales person in charge of the particular lead.

Nope. Our LeadFlow™ system includes a library of ads, already created for you. Just choose one, enter your service area, and set your budget. Boom—your ad is live. If you’ve failed at ads in the past, it’s probably because you didn’t have the right system. Now you do. The founder of ClientLab is a copywriter to trade and his ads have brought in countless tens or even hundreds of millions in revenue. In his previous role, he was the copy chief and head of marketing, overseeing a team of copywriters. Over 6 figures per month in ad spend was ran through his marketing promotions, bringing in over $1 million in MONTHLY revenue. He was the the "guy behind the guy". And now he's your guy. lol

Yes, A2P 10DLC compliance is critical, and it’s already built into how ClientLab operates.

A2P 10DLC (Application-to-Person 10-Digit Long Code) is a set of regulations introduced in March 2022 by The Campaign Registry (TCR) to ensure that businesses sending SMS messages in the U.S. are verified.

Without registration, SMS messages—including the automated lead nurturing handled by ClientLab, as well as the SMS reminders to leads about their booked sales appointments—will not be delivered.

The good news? We handle the entire registration process for you.

How does it work?

During onboarding, one step is dedicated to collecting your business’s legal information, including:

Business Name (exactly as it appears on your EIN documentation)

Business Address (matching your EIN records)

EIN Number

Business Type

We use this information to submit your A2P 10DLC registration directly to The Campaign Registry. Once approved, your messages will comply with carrier regulations, ensuring smooth delivery.

Why is A2P 10DLC important?

Mandatory Compliance: It’s not optional—every SMS message sent by our system must comply to ensure delivery.

Consumer Protection: These rules protect homeowners from spam, making legitimate businesses like yours stand out.

Reliable Delivery: Registered businesses bypass carrier filters, so your messages reach your leads promptly.

What about the costs?

We cover the initial registration fee as part of your onboarding. However, if the registration is rejected due to incorrect or incomplete information provided by you, subsequent attempts will require an additional fee, which you’ll need to cover. As long as you provide the exact details we request during onboarding, this process is straightforward. While it may feel like extra bureaucracy, it ultimately sets your business apart as a trusted and compliant communicator.

Yes, the system is fully compliant with the new FTC laws, and you’re absolutely correct—shared leads are essentially finished under these rules.

Here’s what’s changed: As of January 27, 2025, the FTC now requires one-to-one consent from homeowners before they can be contacted. This means that shared lead sellers must obtain express permission from homeowners for every individual remodeler they plan to sell a lead to. Needless to say, this is highly unlikely for shared lead sellers to manage. With ClientLab’s system, you’re fine.

Explicit Consent Tracking: Every lead that comes in to the system provides express permission to be contacted via SMS. This is done through asking them to check a box to agree to specific terms which spell out clearly the reasons they may be contacted. The CRM records the date, time, and exact language used when the lead granted consent, ensuring a clear compliance trail.

STOP System Built-In: If a lead replies with “STOP” or similar keywords, our system instantly removes them from SMS messaging. This automated safeguard ensures you’re compliant with both FTC regulations and texting laws under the A2P 10DLC framework.

Comprehensive Opt-Out Management: The system also monitors and handles opt-outs across all communication channels to prevent accidental violations and protect your business.

While these requirements may seem like added bureaucracy, they’re actually good news for your business. The new laws help maintain trust with homeowners by cutting down on spam and enforcing higher standards for professional communication. Of course, none of this is legal advice, we are not lawyers and do not pretend to be legal experts. Consult a licensed professional, because ultimately it is your personal responsibility to adhere to all laws. With that said, we do stay on top of the regulations as much as it is possible to do so. And we are networked into larger groups of industry experts who help us stay on top of things, in the ever changing regulatory landscape.

If you’re an established remodeler with a skilled team, a great reputation, and the capacity to handle more premium clients, this system is designed for you. If you’re tired of racing to the bottom with cheap leads and want to dominate your market, you’re in the right place.

If you understand that while word of mouth IS the best source of customers, it shouldn't be the PRIMARY driver of growth to get you to the next level of business.

If you understand that online advertising is a literal numbers game, and that when set up properly, you can basically "buy customers", even if you don't know HOW to do it yet, you're in the right place.

If you're willing to INVEST in growing your business, and make your capital WORK FOR YOU to hopefully produce more capital, then this is the place for you.

If you are a professional, who takes customer service seriously, you'll be right at home here.

I watched an old episode of Gold Rush the other day where Parker, the young mine boss, he hired an MIT grad (this young girl with no knowledge of gold mining) to get her outside perspective on where his operation was burning money needlessly through inefficiencies.

She assessed how they ran things and unlocked a mountain of profit for him, by optimizing his operations.

If you're at the stage of business where you're looking at your sales operations (or lack of them) and you know that there room to tighten things up and increase profitability on the back end, you're in the right place.

The post-covid inflation is never going away. Material costs won't go back down, they'll keep going up. In a world where lowball bidders are using change-order fraud to get jobs, then abandoning the last 20% of the job, the industry is getting such a bad name. The combination of expensive debt, inflation and that relentless underbidding, it's making it harder for companies like yours to raise prices as high as you should be raising them. It makes it a hell of a lot easier if you view your operational efficiency as another profit lever than can be pulled and optimized. If this speaks to you, you're in the right place.